That's the concept of the "Bookins" Web site.
For a flat fee of $3.99 you can print out a postage label and mail an unwanted book to the folks at Bookins, in return they will send you a book that you have been wanting to read. Books are awarded points depending on their popularity and so the more popular the books are that you mail in, the more points you earn and the more books you receive back.
Sounds fair to me, and it sure beats ordering books at retail prices through an online bookstore and then paying an additional shipping charge. Plus, it beats the heck out of driving around town and using up valuable gasoline trying to find the best deal on a book.
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